You're sitting in TechAlliance 's downtown office, pitching your startup to a potential investor. The conversation is going great. Your product solves a real problem. Your traction is solid. Then the investor pulls out their phone and types your company name into Google. Your website loads. It's a disaster. A WordPress template you threw together in a weekend. Tiny text. Blurry logo. Generic stock photos. A contact form buried three clicks deep. The investor's expression
You just got accepted into a TechAlliance program . Your London, Ontario startup is gaining traction. Investors want to see your website. There's just one problem - you don't have one. And the quotes you're getting? They're all over the map. One designer says $500. Another says $50,000. You've got a limited runway, and every dollar matters. Here's what makes this especially frustrating for London startups : You're operating in Canada's #4 emerging tech market , competi
