Client: Line and Circle
Industry: 3D Scanning / Construction Technology
Project Type: Website Redesign
 

The Challenge

Line and Circle operates in the fascinating and highly technical world of 3D scanning — working with LiDAR, CAD, BIM, and reality capture technology to support industries like construction and historical preservation.

While their services are incredibly advanced, their existing website didn’t reflect that innovation. It felt underwhelming and lacked the excitement, clarity, and visual impact needed to showcase the groundbreaking work they do. They knew their online presence wasn’t doing justice to their expertise — and that’s where I came in.
 

The Solution

Our goal was to bridge the gap between technical precision and visual storytelling. We created a website that communicates the sophistication of their technology while keeping it approachable and engaging for potential clients.

Key elements included:

• Modern, high-contrast visuals to highlight the futuristic nature of their work

• Simplified service explanations to make complex technology easy to understand

• Dynamic layouts and animations that reflect innovation and precision

• Industry-specific case studies to show the real-world applications of their work
   

The Results

The new Line and Circle website now feels as advanced as the technology behind it. It not only positions them as industry leaders in scanning and reality capture but also tells their story in a way that connects both technically minded professionals and visually driven decision-makers.